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Big, Big Data (UK)

How do companies collect and use data about you?
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Every time we go online, we're giving away information about ourselves. But just how much data are companies collecting from us? Hint: It's probably a lot more than we realise. Show your learners these three tips on how to limit the data that companies collect.

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Learning Objectives:

  • Explain why information about them and their behaviours is valuable to companies.

  • Analyse how certain types of data are used by companies.

  • Learn three strategies to limit individual data collection by companies.

Key Vocabulary: consumer   ·   data   ·   targeted advertising   ·   cookies  
consumer:
A person who buys products or services to use
data:
facts and statistics collected together to be used for different purposes
targeted advertising:
when apps or websites use information that they have collected about you to show you certain types of advertisements
cookies:
small text files stored on a computer that keep track of what a person does on a website

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • ThreadMeister
    Handout
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips
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Lesson last updated: August 2022