Grade 11
Clicks for Cash
How does internet advertising contribute to the spread of disinformation?
Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks or even to spread disinformation? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. Help students recognize and analyze clickbait when they see it.
Learning Objectives:
Key Vocabulary:
clickbait
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advertisement
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advertiser
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publisher (website)
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disinformation
Show definitions
Key Standards Supported
RI.9-10.1, RI.9-10.10, RI.9-10.2, RI.9-10.4, RI.9-10.7, L.11-12.1, L.11-12.3, L.11-12.4, L.11-12.6, RH.11-12.1, RH.11-12.10, RH.11-12.2, RH.11-12.4, RH.11-12.7, RH.11-12.8, RH.11-12.9, SL.11-12.1, SL.11-12.1a, SL.11-12.1b, SL.11-12.1c, SL.11-12.1d, SL.11-12.2, SL.11-12.4, SL.11-12.6, W.11-12.1, W.11-12.10, W.11-12.4, W.11-12.8, W.11-12.9, WHST.11-12.10, WHST.11-12.4, WHST.11-12.8
4a, 4b, 4c, 4d, 5a, 5b, 5e, 5f
I.A.2, II.A.1, II.A.2, III.A.1, III.A.2, IV.A.1, IV.A.2, IV.A.3, V.A.1, V.A.2, V.A.3, VI.A.1, VI.A.2, VI.A.3, I.B.1, II.B.1, III.B.1, III.B.2, IV.B.1, II.C.1, II.C.2, III.C.2, I.D.1, I.D.2, I.D.3, I.D.4, II.D.1, II.D.2, II.D.3, III.D.1, VI.D.1, VI.D.2
1d, 2b, 3a, 3b, 3d, 6a, 6b, 7a, 7b, 7c, 7d
Lesson Plan
45 mins.
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Consider: Clicks for Cash
10 mins.Explore: All About the Money?
10 mins.Take a Stand: Whose Fake News
20 mins.Wrap Up: Disinformation Infestation
5 mins.Additional Resources
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Lesson last updated: May 2022