The Big Data Dilemma (UK)

What are the potential impacts of online tracking and what are your privacy rights?

Lesson Slides
Featured Resource

Many of us are aware that we're being tracked when we go online. It's one of the ways our favourite websites and apps know how to recommend content just for us. But how much information are companies actually collecting? And what are they doing with it? Digging into the details can help us make smart decisions about our online privacy and how to protect it.

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Learning Objectives:

Identify the benefits and drawbacks of online tracking to both companies and users.
Learn about GDPR and their privacy rights.
Analyse specific examples of online tracking and take a position for or against them.

Key Vocabulary: targeted advertising · cookies · online tracking · personalized content · third-party · GDPR Show definitions

targeted advertising:

advertisements that are shown to you based on information that has been collected about you (location, browsing history, interests, age, etc.)

cookies:

small text files stored on a computer that keep track of what a person does on a website

online tracking:

apps, websites or third parties collecting information about your online activity (other sites you visit, links you click, how long you stay, etc.)

personalized content:

information that a website or app shows you based on what they think you want to see

third-party:

a company other than the company that owns the website or app you are using

GDPR:

a law that protects the online privacy rights of people that reside in the UK and EU countries.

Classroom resources

Lesson Slides

Both Sides of the Track

Handout Teacher Version

Lesson Quiz

Take-home resources

Family Activity

Family Tips

Meet the Digital Citizens!

Family Tech Planners

The Big Data Dilemma (UK)

Lesson Plan

Consider: The Data Set

Explore: My Privacy Rights

Create: My Digital Media Use

What You'll Need

Classroom resources

Take-home resources