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You Won't Believe This! (UK)

What is clickbait and how can you avoid it?
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Lesson Slides
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The internet is full of catchy headlines and outrageous images, all to make us curious and get our attention. But children and young people don't always realise: What you click on isn't always what you get. Show your learners the best ways to avoid clickbait online.

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Learning Objectives:

  • Define "the curiosity gap".

  • Explain how clickbait uses the curiosity gap to get your attention.

  • Use strategies for avoiding clickbait.

Key Vocabulary: advertising   ·   clickbait   ·   headline   ·   Curiosity Gap  
advertising:
messages or photos that are made to persuade someone to buy a certain product
clickbait:
an image or headline that tries to get you to click on it, usually for advertising purposes
headline:
the title of an article, usually printed in big, bold letters at the top
Curiosity Gap:
the desire people have to figure out missing information

Lesson Plan

45 mins.

What You'll Need

Classroom resources

  • Lesson Slides
  • Avoiding Clickbait
    Handout Teacher Version
  • What's The Curiosity Gap?
    Handout Teacher Version
  • Lesson Quiz

Take-home resources

  • Family Activity
  • Family Tips
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Lesson last updated: August 2022