San Diegans react to ever increasing prices from SDG&E and form a grassroots organization to lower energy costs

SDG&Es Increasing Greed Has San Diegans Fed Up | Solar Panels, Battery Storage, Roofing, HVAC

In 2023 SDG&E requested a revenue increase of 3.6 billion dollars over the next four years, a move that has angered the community and led to a grassroots movement that aims to shake up the energy landscape. “Power San Diego,” a community-led initiative, is challenging the status quo, proposing a bold plan to replace San Diego Gas & Electric (SDG&E) with a not-for-profit public power utility. This ambitious move, spearheaded by determined San Diegans, is not just about altering power management—it’s about reshaping the city’s energy future.

The Spark of Discontent

San Diego, like many cities, has been grappling with soaring electricity rates, leaving residents searching for alternatives. The rising costs have stirred significant concern among residents already burdened by high costs of living. In response, Power San Diego emerged from this collective frustration, fueled by the desire for fairer prices and a sustainable energy approach. This initiative isn’t just a protest against high rates; it’s a vision for a different kind of energy future.

An unhappy SDG&E customer looking at their electric bill

The Vision of Public Power

At the heart of Power San Diego’s mission is the transition to a public power utility. This shift promises several advantages:

  1. Reduced Energy Rates: By moving away from the profit-driven model of SDG&E, a public utility aims to offer more affordable energy to residents.
  2. Protection of Rooftop Solar Installations: In an era where sustainable practices are crucial, safeguarding solar installations is key to encouraging renewable energy adoption.
  3. Local Energy Generation and Storage: Focusing on local solutions means more efficient, responsive, and tailored energy services for San Diegans.


Bill Powers, the campaign’s chair, encapsulates the sentiment driving this initiative: “The only way for us to be able to craft our own destiny as a city in both controlling our electric rates and coming up with the most cost-effective, smartest, innovative decarbonization clean energy plan is to have local control of the electric power utility. Without that local control, we do not control our destiny.”


The Road to a Ballot Measure

The journey for “Power San Diego” is undoubtedly an uphill one, fraught with bureaucratic and logistical hurdles. Yet, the resolve of its members and the support of the community signal a new era of energy management in San Diego, one where the power belongs to the people.


The path to change is paved with challenges, and “Power San Diego” is gearing up for a significant one. The group is embarking on a mission to collect over 80,000 signatures to get their measure on the 2024 ballot. If successful, this would be the first step in what could mark a turning point in how San Diego manages energy.


The Potential Impact

The implications of this initiative are far-reaching. A public power entity could lead to:

  • Lower Household Expenditures: Reduced energy rates mean more money in the pockets of San Diegans, a vital factor in a city where the cost of living is continuously on the rise.
  • Environmental Progress: Emphasizing renewable energy sources aligns with global efforts to combat climate change, positioning San Diego as a leader in environmental stewardship.
  • Community Empowerment: This initiative is a testament to the power of community action, showcasing how united voices can drive substantial change.


A Semper Solaris installation team creates affordable independent energy for a San Diego resident. 

Championing a Brighter, Independent Energy Future

In the midst of this transformative energy movement, Semper Solaris, a renowned solar energy company, stands in support of “Power San Diego’s” mission. Recognizing the immense potential of a more energy-efficient and independent San Diego, Semper Solaris is committed to being an integral part of this sustainable future. Their expertise in solar technology positions them as a key player in the transition towards renewable energy sources, aligning perfectly with the goals of creating a more environmentally friendly and economically viable energy landscape for San Diego.


To explore the possibilities and benefits of solar energy for your home, contact Semper Solaris today for a free estimate. Embrace the change, be part of the movement, and help make San Diego an example of what a community can achieve when it takes control of its energy destiny.

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The Semper Cares Initiative was founded to help deserving veterans get relief from high electricity prices by blessing them with energy independence and the security of a secure roof over their heads.

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